Ontario Sailing Non-profit

Port Dover Yacht Club

How Port Dover sold out a new program - and left the cash box behind.

Slow cash payments, emails lost to spam, and a shifting CANSail structure were making every registration season harder. Here’s how this volunteer-run club turned that around.

Location

Port Dover, Ontario

Sport

Sailing

Type

Non-profit, volunteer-run

Features used

Online Registration · Storefront

The situation

A volunteer-run club outgrowing its own registration.

The Port Dover Yacht Club is a non-profit, run by volunteers who deliver sailing programs for new and returning sailors every year. As CANSail levels changed, new instructors came on board, and interest in advanced programming grew, the club’s registration simply couldn’t keep up.

 

Cash payments were slow and risky. Families found the process hard to navigate, and important emails kept landing in spam folders. Adjusting a payment method mid-registration was a headache, and there was no easy way to change program dates. A revised CANSail structure and new programs only added to the load – including the challenge of sailors not finishing CANSail 3 or 4 within a single week.

The shift

What changed with Checklick.

The turning point

Support that worked alongside the club - not instead of it.

Checklick didn’t just hand over a tool and walk away. The team guided families through the process directly – helping them find emails, walking them through CANSail levels, and getting them comfortable with the storefront. That hands-on support made it far easier to explain the updated pathways and promote what came next.

 

With registration finally under control, PDYC could focus on growth. The club ran a targeted email campaign to eligible sailors about a brand-new two-week program, then surveyed families on their preferred dates – locking in a schedule that actually worked for them before the program even opened.

The outcome

The new two-week program sold out- and saw high demand from the start.

Registration became faster and more streamlined, cutting time and effort for everyone involved.

Families and staff alike found the whole process easier and more manageable.
The new two-week program sold out and saw strong demand from sailors.

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