Company Overview

Port Credit Yacht Club (PCYC) offers a spectrum of on water experiences, including youth learn to sail classes, a competitive race team, adult lessons, and a boat sharing program. The club’s community focus and multiple entry points make it a vital hub for local sailors at every stage of their journey.

Challenges

PCYC needed to tackle several converging issues: retaining young sailors after their first seasons, reversing a slide in adult program enrollment, and attracting qualified coaches. Behind each challenge was a deeper marketing and engagement gap; parents wanted clearer progress updates, and staff needed an easier way to see how newcomers discovered the club. Without those insights, sustaining growth and allocating resources felt like guesswork.

Solution

The club adopted Checklick to close these gaps. Using Checklick’s built in progression displays, staff now show parents exactly where each participant stands in the program pathway. Custom questions in the registration flow capture how every sailor heard about PCYC, whether through social media, word of mouth, or member referrals, and Checklick’s reporting tools turn that data into actionable insights.

what Port Credit Yacht Club says about checklick:

Outcome

• Greater Transparency: Parents can instantly view their child’s milestones, boosting confidence in the club’s long term pathway.
• Data Driven Marketing: Clear referral tracking means PCYC can invest in the channels that actually bring participants through the door.